Many design and visual communications experts agree that the use of right elements and combinations is essential to the success of any signage or way finding project. However, many designers forget that design is more than just an aesthetic requirement. It is also a very essential requirement from the viewers’ point of view.
In order to understand the importance of good design in practical terms, it is important to understand the most important criteria of the success of a signage project. This is where the views of the projects managers, clients and designers clash. The most basic indicator of the success of the project is whether the visitors and viewers could take advantage of the information delivered by the signs. If the signs fulfill this requirement, all other requirements could be deemphasized in order to complete the project or reduce the overall costs.
For a signage system, good design is perhaps the only way of ensuring that the right volume of information is conveyed to the viewer. This is made possible when the design elements are correctly combined to form a coherent and meaningful information payload. However, this package is not enough in its own right. The final positioning and placement of this payload is as much important as the design itself. Hence, for the viewer, the right combination of design and placement constitute the perfect signage system.
According to many design and visual communications experts, the best way of ensuring that the final project implementation presents a good design to the viewers is to have a design centric approach from the day one. This approach means that the selection of all the elements of the signs is made with the final design in mind. This allows a very fine selection of elements that come together and deliver the very best of the designs to the viewers with little impact on the budgets and related elements of the project.
In order to understand the importance of good design in practical terms, it is important to understand the most important criteria of the success of a signage project. This is where the views of the projects managers, clients and designers clash. The most basic indicator of the success of the project is whether the visitors and viewers could take advantage of the information delivered by the signs. If the signs fulfill this requirement, all other requirements could be deemphasized in order to complete the project or reduce the overall costs.
For a signage system, good design is perhaps the only way of ensuring that the right volume of information is conveyed to the viewer. This is made possible when the design elements are correctly combined to form a coherent and meaningful information payload. However, this package is not enough in its own right. The final positioning and placement of this payload is as much important as the design itself. Hence, for the viewer, the right combination of design and placement constitute the perfect signage system.
According to many design and visual communications experts, the best way of ensuring that the final project implementation presents a good design to the viewers is to have a design centric approach from the day one. This approach means that the selection of all the elements of the signs is made with the final design in mind. This allows a very fine selection of elements that come together and deliver the very best of the designs to the viewers with little impact on the budgets and related elements of the project.